Nordic Wellness is one of the largest fitness chains in the Nordics, with more than 350 gyms across Sweden. Managing music at that scale had previously been both complicated and costly – with multiple licenses, different providers and inconsistent solutions across locations.
With FitnessPlayer, Nordic Wellness has been able to unify their approach. Today, all gyms use fully licensed background music that not only creates a consistent sound environment but has also saved the company millions through direct licensing. At the same time, instructors use the FitnessPlayer app to create and deliver music for every type of group class.
“With over 350 gyms in Sweden, we needed a solution that was both professional and cost-efficient. FitnessPlayer delivers on both – from license-free background music to a powerful app for our group classes. Thanks to direct licensing, we’ve also made significant savings without compromising on quality.”
– Mathias Sundqvist, Head of Group Training Education, Nordic Wellness
The result is a consistent and professional music experience that strengthens the member journey – while significantly lowering costs and reducing administration for staff.