Friskis & Svettis is one of Scandinavia’s most recognisable fitness brands, known for its strong values of joy, accessibility and quality. For them, music is a key part of delivering those values.
With many instructors, locations and training styles, striking the right balance between consistency and creative freedom had been a challenge. By choosing FitnessPlayer, Friskis & Svettis found a music solution that could scale across all facilities while still giving instructors the flexibility to adapt and personalise their own playlists.
Today, more than 80 gyms use FitnessPlayer across all of their markets – ensuring a sound experience that reflects the brand’s identity, while empowering instructors to bring their own energy into the room.
“FitnessPlayer has truly elevated our training experience at Friskis. The platform makes it simple to edit tracks, build playlists and deliver our concept classes with the right energy and flow. The ready-made playlists are a great inspiration and help us keep workouts fresh, motivating and fun for our members.”
– Brian van den Brink, Director of Training Concepts and Program Development
The combination has improved the atmosphere in classes, enhanced the member experience and streamlined music management across the organisation. FitnessPlayer helps Friskis & Svettis live up to their values – every time the music starts.