About
Because every workout deserves the right music
Born on the gym floor
FitnessPlayer was founded in 2011 by Anders Ekström, who saw a growing problem: fitness instructors were relying on private streaming services in their classes, unknowingly breaking copyright laws. Back then, no legal alternative existed for group training – so he decided to build one.
What began as a simple solution quickly evolved into a nationwide tool, with licensed music and features tailored to the needs of instructors. Today, FitnessPlayer is still led by its founder and CEO, trusted by thousands of instructors and is the market leader in the Nordics – with continued expansion across Europe.
People and music in symbiosis
FitnessPlayer is more than a music library – it’s a tool built for the people who lead classes every day. Our platform combines commercial tracks with a royalty-free catalog from Epidemic Sound, giving instructors the freedom to find, create and play music legally.
Behind the product is a team of music lovers, developers and fitness enthusiasts who share one mission: to make music simple and inspiring for both instructors and members. It’s the combination of passionate people and powerful music that makes FitnessPlayer what it is today.
Part of Royal Streaming since 2024
In 2024, FitnessPlayer became part of Royal Streaming – a Swedish SaaS company specialising in background music and in-store audio. Together we connect music, technology and rights organisations to create smarter solutions not only for gyms, but for a wide range of businesses. Royal Streaming has delivered music solutions since 2006 and today serves clients across Europe and worldwide.
